Marketing Research with R and Python
World Scientific Publishing Company · 2023-11-04
This book is meant for readers with little or no experience in programming in R and Python, who wish to quickly learn what is necessary, and be able to conduct marketing research by running tests easily in R or Python.A number of marketing research textbooks have been using SPSS or SAS for many years. Conversely, R and Python can be downloaded and installed in a personal computer for free. Instructors and students do not have to go to a computer room in a university to use SPSS or SAS anymore.
- ISBN
- 9789811278693
- 출판일
- 2023-11-04
- 출판사
- World Scientific Publishing Company
